The Challenge
A global technology firm was losing competitive ground during product launches because their sales force took too long to achieve competency with new offerings. Messaging was inconsistent across regions, and reps struggled to articulate value propositions in customer conversations.
Our Approach
BCL designed a comprehensive sales enablement platform that combined interactive product training modules with competitive intelligence tools and AI-powered conversation simulators. Reps could practice positioning against competitors in realistic scenarios before engaging real customers.
Results
Time-to-competency for new product launches decreased by 50%. Win rates improved significantly in competitive situations, and regional consistency in messaging reached unprecedented levels.