The Challenge
The launch of a new CAR-T therapy represented a once-in-a-generation opportunity. The sales force needed to master complex scientific content, navigate challenging customer conversations, and differentiate against established competitors — all within an aggressive launch timeline.
Our Approach
BCL designed an accelerated learning program that prioritized practice over presentation. Digital simulations allowed reps to rehearse customer conversations in realistic contexts, while just-in-time performance support tools provided critical information at the point of need.
Results
The program contributed to the fastest product uptake in the CAR-T therapy category. Sales representatives reported feeling significantly more prepared than for previous launches, and managers observed marked improvement in the quality of customer interactions.