The Five Mistakes Companies Make When Hiring eLearning Vendors

By Garry O'Grady

Hiring an eLearning vendor should be straightforward, but most companies make the same five mistakes that lead to disappointing results, blown budgets, and strained relationships.

Mistake 1: Leading with Price

The cheapest option rarely delivers the best value. When you select primarily on price, you often get cookie-cutter content that fails to engage learners or change behavior. Invest in understanding what quality looks like before comparing costs.

Mistake 2: Skipping the Discovery Phase

Vendors who jump straight to solutions without understanding your organization’s context, culture, and challenges will produce generic content. Insist on a thorough discovery process.

Mistake 3: Ignoring the Science

Effective learning is grounded in cognitive and behavioral science. If your vendor can’t articulate their instructional approach beyond “we make it interactive,” that’s a red flag.

Mistake 4: Underestimating Stakeholder Alignment

The number one cause of project delays and scope creep is misaligned stakeholders. A good vendor will help you manage this, but you need to prioritize it from the start.

Mistake 5: Measuring the Wrong Things

Completion rates and satisfaction scores won’t tell you whether behavior changed. Define success metrics upfront that connect to actual job performance.

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